Sample report
Anonymised example for a mid-size Indian D2C fashion brand. Paid reports look like this — with your URLs and evidence.
SAMPLE · Full Journey Shop
Brand X — Shopify store
Shopped from Delhi NCR · Mobile + desktop
70/100
Verdict
Solid product, leaky checkout trust. Photography is strong; late shipping fees and slow support will cap conversion and repeat rate.
Pillar scores
Top 5 fixes
- Reveal shipping cost before the last checkout step.
- Add a clear size chart with body measurements.
- Photos show navy; delivered item was black — fix variant accuracy.
- Support replied in 9 hours; aim for under 2 on order days.
- Link return policy on PDP and order confirmation emails.